Head of Product - Digital Marketing

Job Description

TransUnions Job Applicant Privacy NoticeWhat Well Bring: We Are TransUnion: TransUnion is a major credit reference agency, and we offer specialist services in fraud, identity and risk management, automated decisioning and demographics. We support organisations across a variety of sectors including finance, retail,telecommunications, utilities, gaming, government and insurance. What Youll Bring:We’re looking for a Head of Marketing Services to join our growing Solutions team where you’ll define and execute the strategy for TransUnion’s Marketing Solutions including bringing relevant global Marketing Solution products to market. This individualwill work closely with stakeholders from across the business, and externally, to develop a strategy for the business and to execute on that strategy effectively. They will also collaborate closely with the CoE and Global Marketing Solutions team.Day to Day You’ll Be:

• Develop a strategy and roadmap of developments for our marketing products, and work with stakeholders across the business to deliver including development of business cases and buy-in from the business. Communicate strategy and progress to a broad rangeof stakeholders both internally and externally.
• Bring local market expertise and knowledge to help define which Marketing Solutions products are brought to the UK market: continually evaluating product-market fit and providing product and feature feedback to the Global Marketing Solutions group. Advocatefor the region and provide feedback to the Global Marketing Solutions leadership on local needs, features and functionality. Own the regional go-to-market strategy development and execution including sales enablement, marketing and demand-gen activities.
• Ensure local direct and/or indirect sales support teams are equipped to drive product adoption; increase pipeline and average deal size. Develop and execute strategy to enter UK media buying / agency space.
• Manage the P&L for Marketing solutions. Establish and track key product metrics, assess product performance, identify areas for improvement, and make data-driven decisions to improve business outcomes.
• Monitor the competitive landscape, identifying competitor offerings, strengths, and weaknesses. Utilise analysis to inform product differentiation strategies.
• Work closely with legal, compliance and privacy teams to ensure our products are delivered in a compliant manner. Accountable for making sure all Marketing solutions products adhere to TU’s product governance framework including management of products throughthe product governance process.

Essential Skills & Experience:

• Understanding of and ability to build relationships in the UK media buying/agency network.
• Significant product management or business development experience in a data driven organisation including P&L ownership and commercial management experience.
• Understanding of marketing audiences in the UK, sources of alternative data, and identity resolution as well as the impact of regulation on the advertising and marketing ecosystem.
• Experience of creating new product lines within large organisations including experience defining and executing a cohesive go-to-market plan and a proven track record of driving revenue growth.
• Ability to manage multiple initiatives in a fast-paced, cross-functional, matrixed environment.
• Able to source and analyse data to understand drivers of business performance and use that to identify opportunities. Can think of different ways of achieving growth by being different from what we, or competitors, have done before.

Impact Youll Make:What’s In It For you At TransUnion you will be joining a friendly, forward thinking global business.As well as an excellent salary and bonus scheme or commission scheme (if joining our sales teams) our benefits package comes with:

• 26 days’ annual leave + bank holidays (increasing with service)
• Global paid wellness days off + a bonus day off to celebrate your birthday
• A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
• Private health care + a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
• Access to our diversity forums and communities so you can get involved in causes close to your heart

TransUnion – a place to grow: If there’s something on the list of essential / desirable skills that you can’t quite tick off, don’t let that put you off applying. We are open to exploring training and development opportunities for the right candidate to ensure you are successful.We know imposter syndrome is real, lets confront it so we can continue to grow and thrive togetherFlexibility at TU: We recognise that our people need the freedom to balance their day-to-day lives with their work. This is why we’ve set out to create inclusive and flexible policies and practices for you to accommodate all your responsibilities and needs: children, familyand beyond. If the role is advertised as full time, don’t let this stop you from applying. Let us know if you’re looking for a part time or flexible working arrangement and we can discuss this with you.Additional support: At TransUnion, we’re committed to fostering an inclusive and diverse workplace where all individual’s talents and perspectives are valued. When you apply for a position with us, you’re not just joining a team, you’re becoming part of a community that celebratesdifferences and embraces equality. We understand that everyone has different needs, which is why we offer a range of reasonable adjustments to our recruitment process. Please let us know if you require any reasonable adjustments to help you through the applicationprocess or to attend an interview with us by contactingInterview & Hiring Process: Most of our recruitment processes are virtual, so you’ll get to know our hiring managers and teams over the phone and through video. If we need you to attend a physical in person interview your recruiter will inform you of this.We do not accept any unsolicited CV’s from recruitment agencies. If you are a recruitment agency on our PSL our talent team will contact you directly should we require any assistance.#LI-HybridFind out more about Life At TU UK: https://TransUnionUK ht