Senior Digital Media Manager

Job Description

• Job Title: Senior Digital Media Manager
• Level & Responsibility: This role is at a Senior Manager level or equivalent and has responsibility over the planning and execution of monetisation initiatives and strategy that will ensure maximising revenue KPIs within the Asda business
• Salary: £60,000+ per annum, depending on experience, and a 10% discretionary bonus
• Location & Hybrid Working: Leeds, a minimum of 2 days in the office per week

The roleWe are looking for a Senior Digital Media Manager to join our Asda partnership and be responsible for building our next-generation digital media propositions so that we increase revenue, improve client satisfaction, and, most importantly, improve the experienceof Asdas customers. This role drives best-in-class digital media propositions that will ultimately grow revenues for LS Eleven and Asda. Utilising data and technology, this role will work across teams internally and with technology partners to generate demandfrom advertisers, both supplier brands and non-endemic brands, on & offsite.Why SMGWe are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within thetop 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years.We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but heres some of our favourites...Generous discretionary bonus scheme£1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing£500 yearly "UniFund" towards learning and developmentFree headspace subscription4pm Friday finishes all year roundTwo fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the yearWhy youIn line with our company values, within your role youll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! More specifically, youll have / be:

• The ability to work with multiple senior stakeholders (internal and external) to deliver the Asda new media and insight roadmap.
• The ability to juggle and deliver multiple projects at one time, with the competence to pivot quickly based on the needs and wants of the business.
• Aptitude to independently research and become a subject matter expert on new retail media channels or technology.
• Strong commercial guile with previous experience building/working in an existing retail media network is ideal but not essential.

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet dont have every single thing on this list, wed still love to hear from you.What youll be doingWe pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, heres an idea of what your responsibilities will look like:

• Develop our digital proposition, both on & offsite, and Partners-for-Growth propositions. Youll be responsible for what our digital proposition looks like, the pricing models we adopt, the delivery and execution methodologies, and how we measure and reporton all activity.
• Where we need to invest in technology and/or processes, youll build the business case and lead the discussions at relevant Asda forums to secure necessary investments. Youll manage the pricing of our propositions, balancing competitiveness with profitand ensuring that advertisers are hitting their objectives with a strong Return On Advertising Spend (ROAS).
• Own the process between Marketing, Commercial, Partners, and Suppliers ensuring lead times are balanced between Asda capacity and Manufacturers desires.
• Have joint accountability for delivering the digital media revenue targets and be seen as an expert by our clients, speaking at events and writing in the trade press.

The process

1. We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why youre interested in workingwith us.
2. There will be a second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.
3. We then invite you to a meet & greet which is an opportunity for you to meet the team youll be joining and ask them questions about the role and wider business.

Helping you shineWe are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changesto be made to the way we hold our interviews, or anything else, then please reach out to us.SMG are proud to be an equal opportunities employerWe are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status,pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applicationsfrom people from all backgrounds. More information on what we are doing can be found here.