Head of Events - Activewear Brand - London / Hybrid

Job Description

Join our dynamic and innovative activewear brand, where we are committed to promoting a healthy and active lifestyle. Our brand is known for its high-quality products, cutting-edge designs, and commitment to sustainability. We are looking for a passionateand experienced Head of Events to lead our events strategy and execution, ensuring that our brand continues to inspire and engage our community.Key Responsibilities:Event Strategy and Planning

• Lead the creation and implementation of a comprehensive events strategy that aligns with the brands marketing and business objectives.
• Oversee the full lifecycle of events, from conception to evaluation, including large-scale events with up to 1000 attendees.
• Identify opportunities for brand exposure and engagement through various events, including product launches, pop-up gym sessions, fitness events, and community events.
• Develop new event concepts and formats to keep the brands events fresh and engaging for the target audience.

Event Management

• Lead the planning, execution, and delivery of all brand events, ensuring they are executed flawlessly and within budget.
• Oversee all aspects of event logistics, including venue selection, vendor management, staffing, and on-site coordination.
• Ensure all events comply with legal requirements, health and safety regulations, and brand guidelines within the UK and International.

Team Leadership

• Manage and mentor a team of event coordinators and support staff, fostering a collaborative and high-performance culture.
• Conduct regular performance reviews and provide ongoing training and development opportunities.
• Working with 3rd party agencies from pitching to contract signing and delivery of agreed-upon items.

Budget Management

• Develop and manage event budgets, ensuring cost-effective use of resources and maximizing return on investment.
• Track and report on event expenses, ensuring financial accountability and transparency.

Marketing and Communications

• Collaborate with the marketing and communications teams to develop promotional strategies and materials for events.
• Ensure consistent and effective messaging across all event-related communications, including social media, email campaigns, and press releases.

Stakeholder Engagement

• Build and maintain strong relationships with key stakeholders, including sponsors, partners, vendors, and community organizations.
• Secure sponsorships and partnerships to enhance event offerings and increase brand visibility.

Post-Event Analysis

• Conduct post-event evaluations to assess the success of events and identify areas for improvement.
• Conduct post-event evaluations and provide detailed reports on event outcomes, including attendance, engagement, and financial performance.

Qualifications:Education and Experience

• Bachelor’s degree in Event Management, Marketing, Business, or a related field.
• Minimum of 5-7 years of experience in event management, preferably within the fashion, sports, or activewear industry.
• Proven track record of successfully planning and executing large-scale events.

Skills and Competencies

• Strong leadership and team management skills.
• Flexibility and the ability to travel to / attend Events (UK and International)
• Excellent organizational and project management abilities.
• Exceptional communication and interpersonal skills.
• Creative and strategic thinker with the ability to innovate and drive new ideas.
• Proficiency in event management software and tools.
• Ability to work under pressure and manage multiple projects simultaneously.

The company offer an excellent salary / benefit package coupled with a hybrid working environmentCancel