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Senior B2B Marketing Executive

eFinancialCareers
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

We enable the connection of skilled candidates to opportunities with the biggest employers. We help candidates build their careers and recruiters to engage with, source and hire the people they need.We are a diverse company by design. We work in a collaborative environment, share ideas and question the traditional. This is your opportunity to play a pivotal role in transforming eFinancialCareers into a world-class recruitment marketplace based on dataand automation.As the essential space for financial services and tech careers, we believe everyone should have access to life-changing opportunities, regardless of background. Therefore, we welcome diversity in applicants for all our roles.JOB PURPOSE

  • Growing the quality and quantity of qualified leads via our platform and email programmes.
  • Amplifying the reach of B2B content and product enhancements through email marketing.
  • Grow followers and engagement across our B2B social media channels.
  • Delivering transparency on key B2B initiatives internally.
MAIN DUTIESThe Senior Marketing Executive will be working in a matrix environment, working across sales, content, customer success, product, technology and editorial.
  • Build, execute and evaluate B2B demand generation campaigns across web, email & social media to deliver engagement and marketing qualified leads.
  • Own our customer lead platform by keeping content up-to-date and making recommendations based on performance.
  • Support account-based marketing initiatives for global accounts.
  • Own all B2B social media channels by creating compelling content with visually appealing graphics, posting regularly and continually reviewing performance to inform optimisations.
  • Track, measure, and develop a reporting cadence on marketing and sales metrics across all programs to internal stakeholders.
  • Collaborate with our editorial team to create surveys for the capture of proprietary data.
  • Gain exposure to all areas within marketing by being an on-hand support for the rest of the marketing team’s specialisms when required.
PERSON SPECIFICATIONEssentialExperience/ Skills
  • 2 or more years of proven work experience within a B2B marketing role.
  • Experience of working building programmes and working with Marketo
  • Experience of the full multimedia marketing mix (email/ web/ social media).
  • Outstanding attention to detail with excellent organisational and communication skills.
  • Strong sense of urgency, adaptability, flexibility, and resourcefulness.
  • Superb written and verbal communication skills.
  • Creative skills and the ability to work and adhere to brand guideline.
  • Organised, data-driven and outcome-oriented approach to all work.
Competencies
  • Collaborative, supportive and learning-based approach to work.
  • Outstanding organisational skills with the ability to manage multiple projects simultaneously and deliver on-time results.
  • Excellent written, presentation, and verbal communication skills.
  • Customer centric focus.
Qualifications
  • Bachelor’s degree or equivalent work experience in related field.
DesirableExperience/ Skills
  • Experience of Canva
  • Working knowledge of Knak
  • Experience of Salesforce
  • Experience of On24
WHY CHOOSE USIn addition to providing exciting work with plenty of learning opportunities, and a hybrid work environment, we provide premium benefits including private medical cover, training and wellbeing subsidies, and generous paid time off and volunteering opportunities.As an inclusive employer, eFinancialCareers will try to accommodate any adjustments you need throughout the hiring process and beyond – just let us know how we can support you when you apply.

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