Senior Marketing Manager - Alternatives/Private markets - London

Responsibilities:

Help build the brand across EMEA & APAC regions
Circulate and strengthen visual branding including logo, typography and advertising design to ensure this essential aspect of the business is consistent across the board
Help drive business development with the curation of events to further raise the firm’s brand awareness across multiple channels (institutional/intermediary etc)
Run both sponsored and unsponsored events for large groups (100 people +)
Work with product specialists, marketing teams, PMs as well as legal teams to create strategic initiatives
Constant improvement of competitor analysis and data analytics to improve the effectiveness of program and content
Multimedia approach to content and delivery
Application of project management to activate business operations and initiatives
Act as the lead for the development and consistent management of financial budget and operating plan at all levels
Manage public relations for the regions collaborating with External PR agencies.
Lead media strategy for the regions
Internal communications
Diligent vetting of speakers, reviewing of press releases and third-party uses to protect the firm’s brand

Requirements:

Bachelor’s degree (MBA and/or major in a relevant field)
Minimum 5 years experience in Marketing, Investor relations or Communications role
Experience within Asset management or Financial Services
Persuasive and influential to direct collaborative and commercial outcomes
Excellent interpersonal and communications skills
Strong project management experience
Willingness to travel overseas during the year.

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