Senior SEO Business Content Specialist

Job Description

Company Description Wise is a global technology company, building the best way to move and manage the worlds money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money. As part of our team, you will be helping us create an entirely new network for the worlds money. For everyone, everywhere. Job Description Whats the roleWere looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team. Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We dont believe in stuffing keywords in a blog article or building artificial links, but we do believe in great copy that inspires andhelps readers to find answers. In this role, youll own the performance and growth of our B2B content and youll be working in our UK SEO Content team which sits within the Performance Marketing tribe. As part of your role, youll be responsible for creating and publishing growth-orientedB2B content pipelines, keeping an eye on new trends in the B2B and FinTech space and having a clear opinion on opportunities backed by data. Getting Wise to more businesses is a huge opportunity for us. Were looking for someone who understands the pain points of B2B audiences (whether its a small business owner, operations manager or finance manager) and how they make decisions when it comes tochoosing a new solution for their business. This role is ideal for someone with at least 2 years of experience in B2B content marketing, who is passionate about content creation and SEO. This is an autonomous position so you should be self-sufficient and self-motivated. At Wise were on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understandhow the content youre producing is helping the end user. Your Mission:

• Identify creative ways to drive improvements to content performance based on data and clear SEO reasoning
• Have a strategic view of content topic planning based on business goals and independent research
• Have clear opinion on SEO content opportunities backed by data and insights
• Produce SEO optimised content for our Business readers on the UK blog, to help fuel the adoption of Wise
• Revisit, optimise and improve older articles to boost their performance
• Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
• Understand the wants, needs and challenges of our potential new business customers
• Edit copy - youre not afraid to fix copy or make direct changes when necessary
• Find, coordinate and manage a bunch of talented freelance writers
• Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
• Follow frameworks - you will ensure our content follows legal, compliance, brand and PR guidelines
• Have an impact - you will see directly how your actions influence our readers decisions
• Communicate key insights and obstacles to the team and broader company

Youll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world. Qualifications About you

• You speak and write English on a native level (additional languages are a bonus, but this is purely an English content focused role).
• Youve got a strong interest in blogging and SEO, and you have demonstrable experience working in the field of SEO or Content Marketing. Experience working with B2B would be a plus but not essential.
• You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus). From traffic numbers to conversion rates, you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets.Youre able to form a clear opinion on SEO opportunities backed by data and can independently develop hypotheses explaining content performance.
• You know your way around words. From small copy changes to fixing blog articles in bulk, youll get it done.
• You have a great eye for detail. From words to visuals, the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.
• You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready-equipped with perseverance and a sizable sense of humour.

Whats in it for youHelp us acquire new customers for Wise in a scalable and highly cost-effective way. Thats hugely important here because our mission is to make foreign exchange eventually free . Youll be part of a team of exceptionally talented marketers who consistently break new ground in performance marketing. Within Wise we operate with a great degree of autonomy, so youll be in charge of your own workload and focus areas, giving you the chance to have a huge impact at one of Europes fastest growing and most successful startups. About our teamThe SEO Content Team currently consists of 40 (and counting) amazing people, from 20 different countries who are divided over 5 offices, so were truly a team without borders - without judgement or prejudice, too. We want to work with the best people, no mattertheir background. So if youre passionate about learning new things and keen to join our mission, youll fit right in. Also, qualifications arent that important to us. If youve got great experience, and youre great at articulating your thinking, wed like to hear from you, because we believe that diverse and inclusive teams build better products. What its really like to work hereAt Wise, we do things a bit differently. Theres no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up. Each team picks the problems they want to solve. So, theres no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. Bu